Trying to Keep Up With AI? You're Not Alone. Something has changed in the conversations I'm having with businesses about AI. A new AI tool appears and within weeks there's a conversation about using it. Generate content. Automate lead generation. Improve customer service. Analyse data. Replace parts of a marketing workflow. Or even give an…...

When Marketing Is Always Responding In businesses that are constantly under pressure, marketing can start to look the same. Something happens, and marketing responds. A competitor launches something new. Marketing pivots. Sales wants more leads. Marketing reacts. A campaign underperforms. Marketing panics. Someone in leadership has a new idea. Marketing hops to it. The website…...

Activity Isn't the Same as Effectiveness When something isn't working, the instinct within marketing teams is often to do more. More content. More campaigns. More channels. More reports. More meetings. More resources. More emails. More people. More agency support. More, more, more. It feels like progress because doing something is easier than stopping to work…...

When Marketing Activity Is Masking a Leadership Vacuum From time to time, I see something in my work with clients and their marketing teams. And it is often the clearest evidence that the marketing problem isn't actually a marketing problem. It’s a leadership problem that marketing is being asked to absorb. When leadership lacks clarity…...

AI Was Supposed to Make Us Smarter. What If It’s Doing the Opposite  -  and Fast? I am a proponent of AI. I use it. I encourage clients to use it. I think it is one of the most consequential technologies we have seen in decades, and I have no interest in pretending we can,…...

Digital marketing has evolved in so many ways. And the truth is that things in the mar-tech world will be likely get more radical. New trends are emerging, and companies are being called upon to adapt or die. In other words, you need fresh digital marketing strategies for your business. This plan should focus on…...

eCommerce has become one of the most successful industries. And it's no wonder with more than 2 billion digital shoppers worldwide. But with exciting statistics comes extreme competition. And that's where inbound marketing strategies…...

Competition is getting tougher for most businesses. On top of that everything in the marketing world is changing so fast that it can be impossible to keep up. So, hiring a marketing consultant could…...

It’s not easy running a startup or small business. You face numerous challenges on a daily basis, and time is limited. So how do you juggle everything, especially when digital marketing has become a top priority for all businesses, regardless of their size or niche. In 2022, terms like…...