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Why Email Marketing is More Efficient than Social Media in 2022 | Melissa How

Why Email Marketing is More Efficient than Social Media

Did you know that email marketing is more efficient than social media marketing? Most businesses invest a large percentage of their marketing budget in social media, but it may not be the best tactic. For many reasons, social media marketing can add value to any business. The right social media mix, with platforms like Facebook,…...
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What Kind of Marketing Consultant Do You Need? | Melissa How

What Kind of Marketing Consultant Do You Need?

Running a business can be a real challenge at any stage, but in 2022, this is especially true. Many business owners feel overwhelmed post pandemic. And that’s where a professional marketing consultant can help. Different stages in the business lifecycle require different marketing strategies. There are times when you need to focus your marketing campaigns on awareness and getting your brand…...
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What a Marketing Consultant can do for Your Business | Melissa How

What a Marketing Consultant can do for Your Business

Businesses have one goal when they first start out and that is to attract their first clients. Therefore, they rely on different forms of marketing to promote their brand to the right customers. Fortunately, there are many tools that will help your business have a successful start, but one that’s the most invaluable is investing…...
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Want a Thriving Business? Focus on Inbound Marketing Strategies That Work | Melissa How

Want a Thriving Business? Focus on Inbound Marketing Strategies That Work

Digital marketing is becoming increasingly powerful as a tool for inbound marketing. As a result of the pandemic, all types of businesses have started investing in innovative marketing strategies in an effort to generate more leads. Inbound marketing is the best method to grow any type of business, from small eCommerce stores to large corporations. However, not…...
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Things to Know Before You Hire a Marketing Consultant

Things to Know Before You Hire a Marketing Consultant

Competition is getting tougher for most businesses. On top of that everything in the marketing world is changing so fast that it can be impossible to keep up. So, hiring a marketing consultant could be the best solution. Every business needs a well-crafted, comprehensive marketing strategy tailored to its needs. And…...
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Top SEO Trends: What's Hot & What's Next for SEO | Melissa How

SEO Trends: What’s Hot & What’s Next for SEO

If you’re one to keep up with the latest in SEO, you know that things can change fast. Focus on high-quality content, AI, and machine learning are all hot SEO trends right now, and Google is making some significant changes to its algorithm too. This blog post will look at what’s going on in the…...
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Pros and Cons of Hiring a Marketing Consultant | Melissa How

Pros and Cons of Hiring a Marketing Consultant

No one denies the importance of marketing, in general. The question is, do you need a Marketing Consultant? Well, due to the complexities of digital alone, hiring a Marketing Consultant is a brilliant choice. Then there are things like strategy and issues of competition. Still, this type of cooperation needs to be right for you…...
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Marketing Agencies: Are They Worth The Investment? | Melissa How

Marketing Agencies: Are They Worth The Investment?

It’s not easy running a startup or small business. You face numerous challenges on a daily basis, and time is limited. So how do you juggle everything, especially when digital marketing has become a top priority for all businesses, regardless of their size or niche. In 2022, terms like digital strategy are taking over the…...
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How To Write A Digital Marketing Plan | Melissa How

How To Write A Digital Marketing Plan In 6 Steps

One thing all marketers can agree on is that every business should invest in digital marketing. Whether you own a small business or a large company, planning your marketing strategy around digital is critical to your success nowadays. Digital Marketing is defined as: ‘Achieving marketing objectives through applying digital technologies and media’. Possibly the best thing about digital marketing…...
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