When Marketing Is Always Responding In businesses that are constantly under pressure, marketing can start to look the same. Something happens, and marketing responds. A competitor launches something new. Marketing pivots. Sales wants more leads. Marketing reacts. A campaign underperforms. Marketing panics. Someone in leadership has a new idea. Marketing hops to it. The website…...

Activity Isn't the Same as Effectiveness When something isn't working, the instinct within marketing teams is often to do more. More content. More campaigns. More channels. More reports. More meetings. More resources. More emails. More people. More agency support. More, more, more. It feels like progress because doing something is easier than stopping to work…...

When Marketing Activity Is Masking a Leadership Vacuum From time to time, I see something in my work with clients and their marketing teams. And it is often the clearest evidence that the marketing problem isn't actually a marketing problem. It’s a leadership problem that marketing is being asked to absorb. When leadership lacks clarity…...

AI Was Supposed to Make Us Smarter. What If It’s Doing the Opposite  -  and Fast? I am a proponent of AI. I use it. I encourage clients to use it. I think it is one of the most consequential technologies we have seen in decades, and I have no interest in pretending we can,…...

In 2022, digital marketing has evolved in so many ways. And the truth is that in 2023, things in the mar-tech world will be even more radical. New trends are emerging, and companies are being called upon to adapt or die. In other words, you need fresh digital marketing strategies for your business. This plan…...

eCommerce has become one of the most successful industries. And it's no wonder with more than 2 billion digital shoppers worldwide. But with exciting statistics comes extreme competition. And that's where inbound marketing strategies for eCommerce businesses come in. If you are the owner of an eCommerce business and…...

Competition is getting tougher for most businesses. On top of that everything in the marketing world is changing so fast that it can be impossible to keep up. So, hiring a marketing consultant could be the best solution. Every business needs a well-crafted, comprehensive marketing strategy tailored to its needs. And…...

It’s not easy running a startup or small business. You face numerous challenges on a daily basis, and time is limited. So how do you juggle everything, especially when digital marketing has become a top priority for all businesses, regardless of their size or niche. In 2022, terms like digital strategy are taking over the…...

Whether you own a small blog or an eCommerce business, you have probably heard about Google’s algorithm updates. The thing about Google is that it is by far the most popular search engine. In just one month, Google records more than 80 billion visits. And its algorithm updates impact every website owner. The Google algorithm is…...