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7 Best Inbound Marketing Strategies for Top of Funnel Content | Melissa How
While digital marketing has been evolving over the past two years due to Covid, it has also literally been helping businesses survive and flourish. And for those that adapted, the good news is that they will continue to benefit after the pandemic. New approaches like User Journey, will deliver long term benefits. But getting back to business as usual means attracting new leads and customers. It’s time to think about inbound marketing.  In this blog
How Marketing Can Help Businesses Survive & Thrive: Digital Transformation in COVID-19 | Melissa How
The impact of the recent pandemic on businesses has been significant. Regardless of whether your business is an eCommerce startup or a huge law firm, you have felt the effects of COVID-19. The emergence of Covid completely changed the face of business around the world. With economies and markets literally shut down overnight, the pandemic has forced businesses to pivot and sometimes reengineer entirely different business models. We have already looked at how marketing has
How to Improve User Experience in 2021 | A Complete Guide to User Journey | Melissa How
There is no denying that the pandemic has changed the world of marketing in a big way. Marketers and companies had to quickly adapt to the rapid changes in the market. More professionals began to work remotely, and companies began to focus on digital marketing. Accordingly, marketers looked for innovative ways to improve the online user experience. But why did this happen? Recent studies show that lockdowns around the world have completely changed customer behaviour.
Want a Thriving Business? Focus on Inbound Marketing Strategies That Work | Melissa How
Digital marketing is becoming increasingly powerful as a tool for inbound marketing. As a result of the pandemic, all types of businesses have started investing in innovative marketing strategies in an effort to generate more leads. Inbound marketing is the best method to grow any type of business, from small eCommerce stores to large corporations. However, not all marketing strategies work for all types of businesses. For this reason, this article will examine what inbound
eCommerce in 2021: WooCommerce vs Shopify | Melissa How
Choosing the best eCommerce platform for your business can be a challenge. Both WooCommerce and Shopify have their fans, however Shopify has been gaining popularity. Still, being the most popular platform doesn’t make it the most suitable for all eCommerce businesses. In this article, we explain the advantages of WooCommerce over Shopify. After exploring the top benefits of WooCommerce, we will compare it with Shopify and explore the strengths and weaknesses of each platform. So,
How The Pandemic Has Changed Marketing For Good | Melissa How
No one could foresee that a virus could completely change our lives. It was entirely unpredictable. But when the pandemic hit, businesses had to shift their strategies fast and find new ways to distribute goods and services. It became survival of the fittest. Marketing, as we all knew it, had changed entirely.  Australia has had some of the strictest lockdowns in the world in an effort to suppress or eliminate Coronavirus. We have avoided the
Everything you Should Know About the Latest Google Core Update [June 2021] | Melissa How
Google has introduced a new update to its core. This update will roll out from June through til August, with the first release on June 2. Google’s core update brings noticeable changes to its search engine results pages (SERPs). For this reason, it will impact digital marketers around the globe. This article will examine what you need to know about the 2021 Google Core Update. We will explore what this update is about and the
Pros and Cons of Hiring a Marketing Consultant | Melissa How
No one denies the importance of marketing, in general. The question is, do you need a Marketing Consultant? Well, due to the complexities of digital alone, hiring a Marketing Consultant is a brilliant choice. Still, this type of cooperation needs to be right for you and hiring a marketing expert can be a big step. There are numerous benefits to hiring a top-tier marketing advisor, especially if you find the right one. On the flip
Is a Digital Agency a Better Choice than a Digital Marketing Consultant? | Melissa How
Is a Digital Agency a better choice than a Digital Marketing Consultant? Marketing is the pillar of every successful business, with digital marketing being the strongest branch when it comes to advertising. In today’s Digital Age, digital marketing is your best investment if you want your business to grow. This is no longer an option but something that every serious entrepreneur must use. However, deciding to upscale your marketing comes with another decision to make.
Did you know that 93% of online experiences begin with a search engine? Or that 81% of consumers use search engines to find products and services on the Internet. That’s the facts, according to Forester’s comprehensive report on SEO. Search engines are the go-to source for finding information online with Google being the leading search engine. In fact, 94% of searches are done via Google in Australia. Bing, Yahoo and other search engines have never