MARKETING WITH STRATEGIC INTENT

The secret to success is having an
experienced coach and advisor.

MARKETING WITH STRATEGIC INTENT

The secret to success is having an
experienced coach and advisor.

SUCCESS STARTS WITH PLANNING…

MARKETING CONSULTANT

Usually when you find the missing link everything clicks into place. This is certainly the case with marketing. Gaps in management and strategy prevent success. And it all adds up, from the skills and knowledge on your team, down to the fundamentals of your marketing mix and your customer targeting. Getting the foundation right is the key to growth and building the revenue every business aspires to.

MARKETING STRATEGIES

After diagnosing the key business problem and areas of marketing weakness, I outline recommendations and strategies that will hasten results. Delivering a frictionless customer experience and connecting effectively with buyer behaviour inevitably drives revenue. Consulting isn’t just theory and advice here; it is about action and application.

Digital Marketing: transformational digital strategies and services | Melissa How, Marketing Consultant Melbourne

DIGITAL MARKETING

In 2020, Covid accelerated growth of digital and eCommerce by a massive four to six years. Now, with online the norm in critical mass markets, digital transformation has never been more important. Layer great strategies with the right digital mix. Implement tactics that streamline user-experience and transform the customer journey.

Marketing Planning: strategy and direction to achieve the results | Melissa How, Marketing

MARKETING PLANNING

Marketing strategies underpin all good marketing. It’s fundamental. Whether it is a campaign plan or annual plan, results, ROI and profitability depend on creative ideas and thinking ahead. Campaigns and their implementation must be designed around clear goals and objectives. How else do you have the direction to achieve the results?

Marketing Project Management | Melissa How, Marketing Consultant Melbourne

PROJECT MANAGEMENT

Teams depend on experienced leaders. Bringing in an expert to manage your marketing project, digital transformation or campaign is good management practice. It reduces stress and builds confidence by streamlining processes and helping to deliver on time and in budget. If you don’t have the internal team, outsource it to me.

Marketing Consultant

MELISSA HOW

Leverage and shape strategic opportunity.

Melissa How brings 20 years’ experience to the table, working with businesses that wish to achieve goals and drive growth.

Melissa founded Marketing Wise in 2010 to demystify digital marketing and support businesses in their digital transformation journeys.

After helping to establish digital marketing programs, Melissa remains an advisor to many of those organisations. She can translate complex technology into digestible sound bites and lead the constant cycle of improvement.

With two post-graduate degrees, Master of Entrepreneurship & Innovation and Master of Commerce (Marketing), Melissa is recognised in both commercial and academic circles for her expertise. She has lectured at Swinburne and RMIT Universities and received strong recognition for her teaching achievements in Digital Marketing, Consumer Behaviour, Strategic Planning and Entrepreneurial Marketing.

As a highly regarded mentor, Melissa enjoys empowering others. Knowledge builds confidence and bringing expertise to the team improves marketing competencies and accelerates results. She is also Founder and Director of eCommerce business, The Cocktail Shop.

Marketing with…

STRATEGIC INTENT

Strategic intent is the intersect of planning and purpose.
Being intent on achieving something makes a person determined and preoccupied. What are you trying to achieve?
Where do you see your business in the future?

SET YOUR INTENTIONS…

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