Digital Marketing

WHAT I DO

What if I told you that I can help you deliver a frictionless customer experience and drive more revenue? You’d be interested, right? Let me help you implement winning marketing strategies in your business.

MARKETING CONSULTING

I provide advice and consulting in many areas of business and marketing, as well as mentoring and leadership to marketing teams or individuals. Support and insightfulness do wonders to motivate people and build confidence. Enhanced knowledge and expertise in the areas of marketing and digital can immensely improve business results.

Having worked in digital since 2003, I have the team and skills required to transform your campaigns. Layer great strategies with the right digital mix for your business and attract more traffic, convert more customers and drive more revenue. I implement tactics that focus heavily on transforming user-experience and customer journeys.

STRATEGIC PLANNING

I believe marketing strategies and plans underpin all good marketing. Growth, ROI and profitability depend on sound ideas and strategic planning. Campaigns and their implementation must be designed around clear goals and objectives. Therefore, I produce intelligent and innovative, business and marketing plans that provide the direction needed to achieve results.

PROJECT MANAGEMENT

Teams depend on experienced leaders. Bringing in an expert to manage your mar-tech implementation, marketing project or campaign will streamline process and help deliver on time and in budget. I use agile methodology and work closely with my clients from strategy through execution toensure marketing projects are a huge success.

contact

Let’s Talk About Your Project

services

I CAN HELP WITH

Search Marketing
PPC and SEO working hand in hand. A strategic approach that strikes the right balance to maximise results while optimising budgets.

SEO
The artful method of connecting your business with search users through organic results using a combo of strategy, technical skills and content.

Google Adwords
Qualified Google Advertising Professionals building campaigns that beat competitors, attract better quality leads and achieves conversion goals.

Websites
Everything required to make your responsive website successful; including strategy, scoping, UX design, optimisation, content and promotion.

Data & Analytics
Making sense of data and analytics so you can take meaningful insights and apply them to your marketing practices for improved results.

Copywriting & Editing
Skilfully turning words on a page into compelling communications that directly speaks to the heads and hearts of your target audience.

Social Media
Cut through, engagement and amplification in social environments demands exceptional content and advertising that hits the mark.

Campaigns
Success happens when multiple channels are seamlessly integrated to create multiple touch points in a unified customer journey.

Content Marketing
Thinking outside the square on what is possible in terms of content. Bring content to life with fresh ideas, formats and technology.

CUSTOMER JOURNEY
Creating frictionless online customer journeys that build trust and drive more revenue to your business.

MARKETING TECHNOLOGY
Introducing marketing enabling concepts, models, and technologies that will help future-proof your business.

CRM
Implementing CRM systems and strategies that utilise data to build strong customer relationships and contextual relevancy.

testimonials

PEOPLE SAY NICE THINGS

A passionate and committed digital marketing specialist, Melissa delivers. An integral partner in our team, Melissa plays a vital role as a navigator and guide in assisting Ansell develop and implement an effective online program. As conventional marketing becomes less and less relevant, Melissa’s strategic insights and practical contributions are generating genuine business value.

Mitchell Mackey

Marketing Director, Asia Pac

Having engaged Melissa and benefited from her expertise during my time at Ansell, I quickly introduced her as a digital consultant to IHG in Victoria. She has played a vital role in helping us to develop our digital strategy and setting up our new websites for InterContinental Melbourne The Rialto, Holiday Inn Melbourne and Crowne Plaza Melbourne.

Fiona Cubitt

Director of Marketing

Melissa is a total professional when it comes to Digital Marketing and Advertising. Her knowledge and direction in this area has taken my business to the next level. The high quality of my website is a direct result of Melissa’s knowledge and experience.

Kurt Zanker

Managing Director

Melissa is far more than my Marketing Consultant. I look to her as my mentor and guiding star for marketing, digital, online & strategy. Melissa is a true professional and expert in her field, but what sets her apart is her personal approach, relationship management and work ethics.

Katie Hokin

Marketing Manager

Melissa is a passionate digital marketing professional with a great strategic mind who delivered a highly effective digital strategy to DrinkWise Australia. She is dedicated and great to work with. I highly recommend a call to her when starting a new project.

Damian Troselj

Digital Marketing Manager

I have known Melissa for a number of years and have worked with her during my time at both WhiteRhino Creative and later IHG. Here she was integral in the development of new independent websites and worked closely with a number of internal stakeholders to ensure their ongoing success. I have always found her to be extremely generous with both her time and knowledge and have personally benefitted from her professional support.

Grace Taylor

Marketing Communications Coordinator

Melissa is a capable and motivated individual with impeccable attention to detail. Melissa’s comprehensive knowledge and experience in developing Sales and Business Development strategies is exceptional and her commitment to clients is faultless always leading by example.

Linda Franchi

Business Development Manager

clients

bio

MARKETING CONSULTANT

Melissa How M.COM(MKTG) M.E.I. is a commercially savvy Marketing Consultant with 18 years’ industry experience. Melissa works with organisations that wish to leverage and shape strategic opportunity to achieve broader business objectives and drive growth.

Melissa founded Marketing Wise in 2010 to demystify digital and support businesses in their digital transformation journeys. She has delivered marketing projects and campaigns for more than thirty organisations.

Today, the majority of Melissa’s clients have established digital marketing programs but recognise the value in having an expert on their team to translate complex technology into digestible sound bites and lead the constant cycle of improvement.

Prior to launching Marketing Wise, Melissa fulfilled a successful corporate career in marketing communications and business development. As the Marketing Manager of a bleeding edge online marketing agency, she discovered her inherent passion for marketing technology. The flexibility, effectiveness, cost-efficiency and measurability of online channels made it obvious that digital was the future of marketing.

Always ahead of the curve, in 2020 Melissa transformed the business model for Marketing Wise, linking proprietary technology to an emerging market need. The company’s work now focuses on the online presence of local businesses and the management of their online reputation with its new ORM tool called Orbit.

With two post-graduate degrees, Master of Entrepreneurship & Innovation and Master of Commerce (Marketing), Melissa is recognised in both commercial and academic circles for her business nous and expertise. She has lectured at Swinburne and RMIT Universities and received strong recognition for her teaching achievements in Digital Marketing, Consumer Behaviour, Strategic Planning and Entrepreneurial Marketing.

As a highly regarded mentor, Melissa enjoys empowering others by increasing confidence and marketing competencies that accelerate results.

MORE TRAFFIC

The secret to success is having an experienced coach and advisor.

Marketing Consulting

Marketing Strategies

Marketing Planning