MARKETING WITH STRATEGIC INTENT

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  • Marketing Consulting

    Marketing Consulting

  • Marketing Strategies

    Marketing Strategies

  • Marketing Planning

    Marketing Planning

  • Digital Marketing

    Digital Marketing

  • Marketing Technologies

    Marketing Technologies

about

WHAT I DO

What if I told you that I can help you deliver a frictionless customer experience and drive more revenue? You’d be interested, right? Let me help you implement winning marketing strategies in your business.

MARKETING CONSULTING

I provide advice and consulting in many areas of business and marketing, as well as mentoring and leadership to marketing teams or individuals. Support and insightfulness do wonders to motivate people and build confidence. Enhanced knowledge and expertise in the areas of marketing and digital can immensely improve business results.

DIGITAL MARKETING

Having worked in digital since 2003, I have the team and skills required to transform your campaigns. Layer great strategies with the right digital mix for your business and attract more traffic, convert more customers and drive more revenue. I implement tactics that focus heavily on transforming user-experience and customer journeys.

STRATEGIC PLANNING

I believe marketing strategies and plans underpin all good marketing. Growth, ROI and profitability depend on sound ideas and strategic planning. Campaigns and their implementation must be designed around clear goals and objectives. Therefore, I produce intelligent and innovative, business and marketing plans that provide the direction needed to achieve results.

PROJECT MANAGEMENT

Teams depend on experienced leaders. Bringing in an expert to manage your mar-tech implementation, marketing project or campaign will streamline process and help deliver on time and in budget. I use agile methodology and work closely with my clients from strategy through execution toensure marketing projects are a huge success.

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services

I CAN HELP WITH

Search Marketing

PPC and SEO working hand in hand. A strategic approach that strikes the right balance to maximise results while optimising budgets.

SEO

The artful method of connecting your business with search users through organic results using a combo of strategy, technical skills and content.

Google Adwords

Qualified Google Advertising Professionals building campaigns that beat competitors, attract better quality leads and achieves conversion goals.

Websites

Everything required to make your responsive website successful; including strategy, scoping, UX design, optimisation, content and promotion.

Data & Analytics

Making sense of data and analytics so you can take meaningful insights and apply them to your marketing practices for improved results.

Copywriting & Editing

Skilfully turning words on a page into compelling communications that directly speaks to the heads and hearts of your target audience.

Social Media

Cut through, engagement and amplification in social environments demands exceptional content and advertising that hits the mark.

Campaigns

Success happens when multiple channels are seamlessly integrated to create multiple touch points in a unified customer journey.

Content Marketing

Thinking outside the square on what is possible in terms of content. Bring content to life with fresh ideas, formats and technology.

CUSTOMER JOURNEY

Creating frictionless online customer journeys that build trust and drive more revenue to your business.

MARKETING TECHNOLOGY

Introducing marketing enabling concepts, models, and technologies that will help future-proof your business.

CRM

Implementing CRM systems and strategies that utilise data to build strong customer relationships and contextual relevancy.

testimonials

PEOPLE SAY NICE THINGS

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bio

MARKETING CONSULTANT

Melissa How M.COM(MKTG) M.E.I. is a commercially savvy Marketing Consultant with 18 years’ industry experience. Melissa works with organisations that wish to leverage and shape strategic opportunity to achieve broader business objectives and drive growth.

Melissa founded Marketing Wise in 2010 to demystify digital and support businesses in their digital transformation journeys. She has delivered marketing projects and campaigns for more than thirty organisations.

Today, the majority of Melissa’s clients have established digital marketing programs but recognise the value in having an expert on their team to translate complex technology into digestible sound bites and lead the constant cycle of improvement.

Prior to launching Marketing Wise, Melissa fulfilled a successful corporate career in marketing communications and business development. As the Marketing Manager of a bleeding edge online marketing agency, she discovered her inherent passion for marketing technology. The flexibility, effectiveness, cost-efficiency and measurability of online channels made it obvious that digital was the future of marketing.

With two post-graduate degrees, Master of Entrepreneurship & Innovation and Master of Commerce (Marketing), Melissa is recognised in both commercial and academic circles for her business nous and expertise. She has lectured at Swinburne and RMIT Universities and received strong recognition for her teaching achievements in Digital Marketing, Consumer Behaviour, Strategic Planning and Entrepreneurial Marketing.

As a highly regarded mentor, Melissa enjoys empowering others by increasing confidence and marketing competencies that accelerate results.

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