WHAT I DO
Usually when you find the missing link everything clicks into place. The same can be said with marketing. Gaps in management and strategy prevent success. From the skills and knowledge on your team, right down to the fundamentals of your marketing mix and your customer targeting. Getting the foundation right is the key to growth and building the revenue every business aspires to.
MARKETING CONSULTING
After diagnosing the key business problem and areas of marketing weakness, I outline recommendations and strategies that will hasten results. Delivering a frictionless customer experience and connecting effectively with buyer behaviour inevitably drives revenue. Consulting isn’t just theory and advice here; it is about action and application.
DIGITAL MARKETING
In 2020, Covid accelerated growth of digital and eCommerce by a massive four to six years. Now, with online the norm in critical mass markets, digital transformation has never been more important. Layer great strategies with the right digital mix. Implement tactics that streamline user-experience and transform the customer journey.
STRATEGIC PLANNING
Marketing strategies and plans underpin all good marketing. It’s fundamental. Whether it is a campaign plan or annual plan, results, ROI and profitability depend on creative ideas and strategic planning. Campaigns and their implementation must be designed around clear goals and objectives. How else do you have the direction to achieve the results?
PROJECT MANAGEMENT
Teams depend on experienced leaders. Bringing in an expert to manage your marketing project, digital transformation or campaign is good management practice. It reduces stress and builds confidence by streamlining processes and helping to deliver on time and in budget. If you don’t have the internal team, outsource it to me.
