MARKETING WITH STRATEGIC INTENT

The secret to success is having an
experienced coach and advisor.

LEARN MORE

MARKETING WITH STRATEGIC INTENT

The secret to success is having an
experienced coach and advisor.

LEARN MORE

2020-MELISSA-HOW-2000x1333-hires-scaled-1

FIND YOUR INTENT…

WHAT’S THIS?

MARKETING CONSULTING

Usually when you find the missing link everything clicks into place. This is certainly the case with marketing. Gaps in management and strategy prevent success. And it all adds up, from the skills and knowledge on your team, down to the fundamentals of your marketing mix and your customer targeting. Getting the foundation right is the key to growth and building the revenue every business aspires to.

MARKETING STRATEGIES

After diagnosing the key business problem and areas of marketing weakness, I outline recommendations and strategies that will hasten results. Delivering a frictionless customer experience and connecting effectively with buyer behaviour inevitably drives revenue. Consulting isn’t just theory and advice here; it is about action and application.

DIGITAL MARKETING

In 2020, Covid accelerated growth of digital and eCommerce by a massive four to six years. Now, with online the norm in critical mass markets, digital transformation has never been more important. Layer great strategies with the right digital mix. Implement tactics that streamline user-experience and transform the customer journey.

MARKETING PLANNING

Marketing strategies underpin all good marketing. It’s fundamental. Whether it is a campaign plan or annual plan, results, ROI and profitability depend on creative ideas and thinking ahead. Campaigns and their implementation must be designed around clear goals and objectives. How else do you have the direction to achieve the results?

PROJECT MANAGEMENT

Teams depend on experienced leaders. Bringing in an expert to manage your marketing project, digital transformation or campaign is good management practice. It reduces stress and builds confidence by streamlining processes and helping to deliver on time and in budget. If you don’t have the internal team, outsource it to me.

Marketing Consultant

MELISSA HOW

Leverage and shape strategic opportunity.

Melissa How brings 20 years’ experience to the table, working with businesses that wish to achieve goals and drive growth.

Melissa founded Marketing Wise in 2010 to demystify digital marketing and support businesses in their digital transformation journeys.

After helping to establish digital marketing programs, Melissa remains an advisor to many of those organisations. She can translate complex technology into digestible sound bites and lead the constant cycle of improvement.

With two post-graduate degrees, Master of Entrepreneurship & Innovation and Master of Commerce (Marketing), Melissa is recognised in both commercial and academic circles for her expertise. She has lectured at Swinburne and RMIT Universities and received strong recognition for her teaching achievements in Digital Marketing, Consumer Behaviour, Strategic Planning and Entrepreneurial Marketing.

As a highly regarded mentor, Melissa enjoys empowering others. Knowledge builds confidence and bringing expertise to the team improves marketing competencies and accelerates results.

She is also Founder and Director of The Cocktail Shop, Australia’s fastest growing cocktail eCommerce business.

01

MORE TRAFFIC

02

MORE CUSTOMERS

03

MORE REVENUE

Marketing with…

STRATEGIC INTENT

Strategic intent is the intersect of planning and purpose.
Being intent on achieving something makes a person determined
and preoccupied. What are you trying to achieve?
Where do you see your business in the future?

DIGITAL MARKETING

Whether we work with your team or outsource to mine, you will never look back.

WEBSITES

ECOMMERCE

GOOGLE ADS

SEO

CUSTOMER JOURNEY

CAMPAIGNS

CUSTOMER TESTIMONIALS

A passionate and committed digital marketing specialist, Melissa delivers. An integral partner in our team, Melissa plays a vital role as a navigator and guide in assisting Ansell develop and implement an effective online program. As conventional marketing becomes less and less relevant, Melissa’s strategic insights and practical contributions are generating genuine business value.

Mitchell Mackey

Marketing Director, Asia Pac

Having engaged Melissa and benefited from her expertise during my time at Ansell, I quickly introduced her as a digital consultant to IHG in Victoria. She has played a vital role in helping us to develop our digital strategy and setting up our new websites for various InterContinental, Holiday Inn and Crowne Plaza hotels across Australia.

Fiona Cubitt

Director of Marketing

Melissa is a capable and motivated individual with impeccable attention to detail. Melissa’s comprehensive knowledge and experience in developing Sales and Business Development strategies is exceptional and her commitment to clients is faultless always leading by example.

Linda Franchi

Business Development Manager

Melissa is a total professional when it comes to Digital Marketing and Advertising. Her knowledge and direction in this area has taken my business to the next level. The high quality of my website is a direct result of Melissa’s knowledge and experience.

Kurt Zanker

Managing Director

Melissa is a passionate digital marketing professional with a great strategic mind who delivered a highly effective digital strategy to DrinkWise Australia. She is dedicated and great to work with. I highly recommend a call to her when starting a new project.

Damian Troselj

Digital Marketing Manager

I have known Melissa for a number of years and have worked with her during my time at both WhiteRhino Creative and later IHG. Here she was integral in the development of new independent websites and worked closely with a number of internal stakeholders to ensure their ongoing success. I have always found her to be extremely generous with both her time and knowledge and have personally benefitted from her professional support.

Grace Taylor

Marketing Communications Coordinator

Melissa is far more than my Marketing Consultant. I look to her as my mentor and guiding star for marketing, digital, online & strategy. Melissa is a true professional and expert in her field, but what sets her apart is her personal approach, relationship management and work ethics.

Katie Hokin

Marketing Manager