MARKETING WITH STRATEGIC INTENT
The secret to success is having an
experienced coach and advisor.
MARKETING WITH STRATEGIC INTENT
The secret to success is having an
experienced coach and advisor.
FIND YOUR INTENT…
MARKETING CONSULTING
Usually when you find the missing link everything clicks into place. This is certainly the case with marketing. Gaps in management and strategy prevent success. And it all adds up, from the skills and knowledge on your team, down to the fundamentals of your marketing mix and your customer targeting. Getting the foundation right is the key to growth and building the revenue every business aspires to.
MARKETING STRATEGIES
After diagnosing the key business problem and areas of marketing weakness, I outline recommendations and strategies that will hasten results. Delivering a frictionless customer experience and connecting effectively with buyer behaviour inevitably drives revenue. Consulting isn’t just theory and advice here; it is about action and application.
DIGITAL MARKETING
In 2020, Covid accelerated growth of digital and eCommerce by a massive four to six years. Now, with online the norm in critical mass markets, digital transformation has never been more important. Layer great strategies with the right digital mix. Implement tactics that streamline user-experience and transform the customer journey.
MARKETING PLANNING
Marketing strategies underpin all good marketing. It’s fundamental. Whether it is a campaign plan or annual plan, results, ROI and profitability depend on creative ideas and thinking ahead. Campaigns and their implementation must be designed around clear goals and objectives. How else do you have the direction to achieve the results?
PROJECT MANAGEMENT
Teams depend on experienced leaders. Bringing in an expert to manage your marketing project, digital transformation or campaign is good management practice. It reduces stress and builds confidence by streamlining processes and helping to deliver on time and in budget. If you don’t have the internal team, outsource it to me.
Marketing Consultant
MELISSA HOW
Melissa How brings 20 years’ experience to the table, working with businesses that wish to achieve goals and drive growth.
Melissa founded Marketing Wise in 2010 to demystify digital marketing and support businesses in their digital transformation journeys.
After helping to establish digital marketing programs, Melissa remains an advisor to many of those organisations. She can translate complex technology into digestible sound bites and lead the constant cycle of improvement.
With two post-graduate degrees, Master of Entrepreneurship & Innovation and Master of Commerce (Marketing), Melissa is recognised in both commercial and academic circles for her expertise. She has lectured at Swinburne and RMIT Universities and received strong recognition for her teaching achievements in Digital Marketing, Consumer Behaviour, Strategic Planning and Entrepreneurial Marketing.
As a highly regarded mentor, Melissa enjoys empowering others. Knowledge builds confidence and bringing expertise to the team improves marketing competencies and accelerates results.
She is also Founder and Director of The Cocktail Shop, Australia’s fastest growing cocktail eCommerce business.
01
MORE TRAFFIC
02
MORE CUSTOMERS
03
MORE REVENUE
STRATEGIC INTENT
Being intent on achieving something makes a person determined
and preoccupied. What are you trying to achieve?
Where do you see your business in the future?
DIGITAL MARKETING
Whether we work with your team or outsource to mine, you will never look back.
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CUSTOMER JOURNEY
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