STRATEGIC MARKETING CONSULTANT
Strategy, Leadership & Capability
MARKETING FOR WHAT’S NEXT?
MARKETING CONSULTANT
As businesses grow, priorities evolve and marketing takes on a bigger role. It also builds on existing strengths and makes the most of opportunities to reach more customers.
Whatever the starting point, the goal is the same: to contribute to the business’s ambitions and realise more of marketing’s potential.
MARKETING CONSULTING
Complex marketing challenges need experienced strategic thinking. From strategy and structure to people, processes, agencies and execution, the right marketing consultant helps businesses connect the dots and improve performance.
STRATEGIC PLANNING
Strategy only becomes useful when it translates into action. Practical business and marketing plans turn objectives into clear priorities, opportunities and roadmaps that give people the direction and structure to move forward.
MARKETING LEADERSHIP
Strong marketing needs more than good planning and execution. It needs experienced leadership to make decisions, set direction and strengthen capability. That leadership keeps activity focused on what matters to the business.
DIGITAL MARKETING
Connect digital channels, customer experience and execution to the broader marketing strategy. A more coordinated approach to reaching, engaging and converting the right customers across the journey drives results.
Marketing Consultant
MELISSA HOW
Two decades of experience across marketing strategy, digital, technology, execution and leadership.
Based in Melbourne, I work with businesses across Australia and around the world, helping them prepare for what’s next.
I’ve worked across agencies, consulting, education and business ownership, seeing marketing from almost every angle. That includes building and leading teams, founding and running a digital agency, launching an eCommerce business, advising established organisations and teaching marketing at university.
That experience has shaped how I work today.
I know what good marketing looks like and what helps teams succeed. I’ve seen how strong strategies translate into effective marketing when the right direction, capability and leadership are in place, and people, priorities and execution work together.
Every business is different. My approach reflects that, building on what’s already working and making the most of the opportunities ahead.
My background in higher education has also strengthened my ability to make complex marketing concepts clear, practical and useful. Teaching Marketing Principles, Strategy Planning, Digital Marketing, Consumer Behaviour, Advertising and other disciplines at RMIT and Swinburne reinforced the importance of making theory relevant to practice.
My role is to bring perspective and help businesses get more from their marketing.
Marketing with…
PURPOSE & DIRECTION
VISION for where the business is going.
STRATEGY for how marketing will contribute.
LEADERSHIP that gives it momentum.
CAPABILITY that makes it possible.
HOW THE ENGAGEMENT WORKS
The way we work together depends on what the business needs, the challenges you're facing and the capability already within the team. I can provide strategic direction and oversight, work alongside existing teams, or take a more hands-on role where additional support is needed.
COLLABORATIVE
Working with the people who know the business, combining knowledge and experience to develop shared understanding and inform decisions.
CONNECTED
Connecting strategy, digital, customer experience and execution so the different elements work together towards shared marketing objectives.
FLEXIBLE
Adapting my role and involvement to suit the business, from focused strategic advice to ongoing direction, team support and implementation.
TAKE THE NEXT STEP
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