MARKETING WITH STRATEGIC INTENT

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  • Marketing Consulting

    Marketing Consulting

  • Marketing Strategies

    Marketing Strategies

  • Marketing Planning

    Marketing Planning

  • Digital Marketing

    Digital Marketing

  • Marketing Technologies

    Marketing Technologies

about

WHAT I DO

Usually when you find the missing link everything clicks into place. The same can be said with marketing. Gaps in management and strategy prevent success. From the skills and knowledge on your team, right down to the fundamentals of your marketing mix and your customer targeting. Getting the foundation right is the key to growth and building the revenue every business aspires to.

MARKETING CONSULTING

After diagnosing the key business problem and areas of marketing weakness, I outline recommendations and strategies that will hasten results. Delivering a frictionless customer experience and connecting effectively with buyer behaviour inevitably drives revenue. Consulting isn’t just theory and advice here; it is about action and application.

DIGITAL MARKETING

In 2020, Covid accelerated growth of digital and eCommerce by a massive four to six years. Now, with online the norm in critical mass markets, digital transformation has never been more important. Layer great strategies with the right digital mix. Implement tactics that streamline user-experience and transform the customer journey.

STRATEGIC PLANNING

Marketing strategies and plans underpin all good marketing. It’s fundamental. Whether it is a campaign plan or annual plan, results, ROI and profitability depend on creative ideas and strategic planning. Campaigns and their implementation must be designed around clear goals and objectives. How else do you have the direction to achieve the results?

PROJECT MANAGEMENT

Teams depend on experienced leaders. Bringing in an expert to manage your marketing project, digital transformation or campaign is good management practice. It reduces stress and builds confidence by streamlining processes and helping to deliver on time and in budget. If you don’t have the internal team, outsource it to me.

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I ALSO HELP WITH

Search Marketing

PPC and SEO working hand in hand. A strategic approach that strikes the right balance to maximise results while optimising budgets.

SEO

The artful method of connecting your business with search users through organic results using a combo of keyword strategy, technical skills and content.

Google Adwords

Qualified Google Advertising Professionals building campaigns that beat competitors, attract better quality leads and achieves conversion goals.

Websites

Everything required to make your responsive website successful; including strategy, scoping, UX design, optimisation, content and promotion.

Data & Analytics

Making sense of data and analytics so you can take meaningful insights and apply them to your marketing practices for improved results.

Communications

Skilfully turning words on a page into compelling communications that directly speaks to the heads and hearts of your target audience.

Social Media

Visibility, engagement and amplification of voice in social media demands exceptional strategy and content that hits the mark.

Campaigns

Success happens when multiple channels are seamlessly integrated to create multiple touch points in a compelling customer journey.

Content Marketing

Thinking outside the square on what is possible in terms of content. Bring content to life with fresh ideas, formats and technology.

CUSTOMER JOURNEY

Creating frictionless customer journeys that build trust and drive more revenue to your business.

MARKETING TECHNOLOGY

Introducing marketing enabling concepts, models, and technologies that will help future-proof your business.

CRM

Implementing CRM systems and strategies that utilise data to build strong customer relationships and contextual relevancy.

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NICE THINGS PEOPLE SAY

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bio

MARKETING CONSULTANT

Melissa How M.COM(MKTG) M.E.I. brings 20 years’ experience to the table, working with organisations that wish to leverage and shape strategic opportunity. As a Marketing Consultant, she can help achieve business goals and drive growth.

Melissa founded Marketing Wise in 2010 to demystify digital marketing and support businesses in their digital transformation journeys. After years of helping to establish their digital marketing programs, Melissa remains an advisor to many of her clients who recognise the value in having an expert on their team. She can translate complex technology into digestible sound bites and lead the constant cycle of improvement.

Prior to launching Marketing Wise, Melissa fulfilled a successful corporate career in marketing communications and business development. As the Marketing Manager of a bleeding edge online marketing agency, she discovered her inherent passion for marketing technology and SEO. The flexibility, effectiveness, cost-efficiency and measurability of online channels made it obvious that digital was the future of marketing.

Always ahead of the curve, in 2020 Melissa transformed the business model for Marketing Wise, linking proprietary technology to an emerging market need. The company’s work now focuses on the online presence of local businesses and the management of their online presence and reputation.

With two post-graduate degrees, Master of Entrepreneurship & Innovation and Master of Commerce (Marketing), Melissa is recognised in both commercial and academic circles for her business nous and expertise. She has lectured at Swinburne and RMIT Universities and received strong recognition for her teaching achievements in Digital Marketing, Consumer Behaviour, Strategic Planning and Entrepreneurial Marketing.

As a highly regarded mentor, Melissa enjoys empowering others, seeing confidence increase and improving marketing competencies that accelerate results. She is also Founder and Director of The Cocktail Shop, Australia’s fastest growing cocktail eCommerce business.

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