Every business will at some point require marketing advice. This is an inevitable step for any owner or entrepreneur. Unless you are a marketing leader yourself, there will be times that the expertise of a marketing mentor will be invaluable.
Whether it’s a start-up or small business, having a marketing consultant who is also a mentor to your team will help you achieve your business goals. Think of it more as insourcing that outsourcing. A mentor will work with you to develop the right marketing strategies, as well as train your less experienced in-house staff. Building internal confidence and competencies is the key to success in the future.
There are times when your business needs a fresh perspective. Someone impartial can clearly see the weaknesses in your blind spot. But also, as a business owner, having a coach in your corner will push you in the right direction. Or maybe you need someone to build your in-house team. Regardless of the reason, hiring a marketing mentor makes good business sense.
Why Should you Hire a Marketing Mentor?
Although the idea sounds great, in reality, not everyone can afford to outsource to a top tier marketing agency. However, utilising a mentor that will embed their expertise in your business could be the best decision you’ve ever made.
According to Bob Proctor, “A mentor is someone who sees more talent and ability with you than you see in yourself, and helps bring it out of you. It’s almost like getting a direct pipeline from their mind to your mind where you’re gaining all their wisdom, all their experience and all the studying that they’ve done over a number of years, and like that you get it all in a short period of time”.
There are many reasons why hiring a marketing mentor should be a part of your business strategy. Here we discover how to know if you, your team and your business need one.
When is the Right Time to Hire an Expert?
The power of mentorship is not to be underestimated. Business mentors are becoming an integral component to company success. And whether you like it or not, they are here to stay.
If you feel that your business plan needs a little boost and can benefit from the expertise of a marketing mentor, then don’t waste even a minute. Investing in a marketing mentor to help grow your business from day one is the right move.
Some entrepreneurs rely solely on their internal team because trusting an outsider can seem a little scary. And that is understandable if you are not ready for change or are anxious about losing control. Hiring a marketing mentor is a risk. The decision is whether it is a risk worth taking.
So, how do you know when it’s time and whether it’ll be worth investing your time and money to hire a marketing mentor?
Your business might be struggling to drive marketing ROI
There are a lot of factors that can have an impact on your ROI. It’s important to take them into consideration when you are calculating your ROI. The wrong marketing strategies, poorly targeted advertising, weak sales processes, and an unskilled marketing team are just a few common factors that kill results.
If you have been investing not only your time, but more money than you are seeing in ROI for your marketing, you need to make some changes. And when you have been doing things the same way for so long, change is never easy. A marketing mentor can help relieve a lot of the stress of change as they guide you and your team in a new direction that will surely kick-start the growth of your ROI.
Your business may have hit a rough patch
All business owners dread the moment they might hit a rough patch. This past year was possibly the most challenging period that any business could have experienced.
Due to Covid-19, some businesses stagnated and some businesses fell to their knees. An experienced marketing mentor is not only essential for your business to get back on track, but it’s also especially helpful in building your team up again.
The Covid crisis brought about change and accelerated the adoption of new ways of doing everything. This post-Covid world is an age of digital and technology that requires expertise and outside help. It will take entrepreneurial mindset to adapt.
Competitiveness in these new marketing and economic environments will require new strategies and tactics.
You want to get more out of your team
Whether your reason for hiring a marketing mentor is to help your team figure out the new trends and technologies, or to provide guidance, this expertise will undoubtedly help your employees make the best decisions for a successful business. A marketing mentor plays a vital role in the development of your junior professionals who would benefit from this mentor/mentee relationship.
What can a Marketing Mentor do for Your Team?
A marketing consultant can make a fantastic mentor for a less experienced internal team or a small team that is under-resourced. This is especially true for small businesses that don’t have a Marketing Director or Manager. Sometimes companies don’t even have qualified or experienced marketing staff. Therefore, there is no better way than hiring a marketing mentor to guide and coach your team.
This is exactly what having a marketing mentor on the team can do for you and your team:
- Help with strategy and planning
- Build confidence
- Increase competencies
- Motivate and encourage innovative ideas
- Train and guide young team members
- Accelerate results
As a result, your team members will:
- Build in-depth skills
- Discover new professional interests
- Learn new tactics
- Grow their potential and effectiveness
Eventually, an experienced marketing mentor will make the journey all worthwhile, but it’s important to know what you want from them, why, and when is the right time to hire one.
“I’ve had a number of mentors, and my whole life has changed dramatically. I went from going nowhere to having a business that operates all over the world. If you want to win in a big way, you want to get a mentor”.
If a marketing mentor is indispensable for Bob Proctor who is an entrepreneur, author, motivational speaker and one of the best marketing experts in the world today, then imagine how invaluable it will be for you.
If you want to find out more about how a marketing mentor can empower your team, don’t hesitate to get in touch.