by Melissa How | Aug 21, 2026 | Business, Leadership, Marketing Strategy
When Marketing Activity Is Masking a Leadership Vacuum From time to time, I see something in my work with clients and their marketing teams. And it is often the clearest evidence that the marketing problem isn’t actually a marketing problem. It’s a leadership...
by Melissa How | Aug 19, 2026 | AI, Business
AI Was Supposed to Make Us Smarter. What If It’s Doing the Opposite – and Fast? I am a proponent of AI. I use it. I encourage clients to use it. I think it is one of the most consequential technologies we have seen in decades, and I have no interest in...
by Melissa How | Sep 12, 2022 | Business, Marketing Strategy
Competition is getting tougher for most businesses. On top of that everything in the marketing world is changing so fast that it can be impossible to keep up. So, hiring a marketing consultant could be the best solution. Every business needs a well-crafted,...
by Melissa How | Aug 1, 2022 | Business, Digital Marketing
It’s not easy running a startup or small business. You face numerous challenges on a daily basis, and time is limited. So how do you juggle everything, especially when digital marketing has become a top priority for all businesses, regardless of their size or niche....
by Melissa How | Jun 21, 2022 | Business, Marketing Strategy
As the owner of a small business, you may not have the time to review your own marketing strategies. And time aside, you may just not have the resources internally. It is rare for any small business to have a marketing strategist on the team. When small businesses...
by Melissa How | May 6, 2022 | Business, Marketing Strategy
Running a business can be a real challenge at any stage, but in 2022, this is especially true. Many business owners feel overwhelmed post pandemic. And that’s where a professional marketing consultant can help. Different stages in the business lifecycle require...
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