by Melissa How | Sep 8, 2026 | Marketing Strategy
When Marketing Is Always Responding In businesses that are constantly under pressure, marketing can start to look the same. Something happens, and marketing responds. A competitor launches something new. Marketing pivots. Sales wants more leads. Marketing reacts. A...
by Melissa How | Aug 24, 2026 | Marketing Strategy
Activity Isn’t the Same as Effectiveness When something isn’t working, the instinct within marketing teams is often to do more. More content. More campaigns. More channels. More reports. More meetings. More resources. More emails. More people. More agency...
by Melissa How | Aug 21, 2026 | Business, Leadership, Marketing Strategy
When Marketing Activity Is Masking a Leadership Vacuum From time to time, I see something in my work with clients and their marketing teams. And it is often the clearest evidence that the marketing problem isn’t actually a marketing problem. It’s a leadership...
by Melissa How | Nov 22, 2022 | Digital Marketing, Marketing Strategy
In 2022, digital marketing has evolved in so many ways. And the truth is that in 2023, things in the mar-tech world will be even more radical. New trends are emerging, and companies are being called upon to adapt or die. In other words, you need fresh digital...
by Melissa How | Oct 5, 2022 | eCommerce, Marketing Strategy
eCommerce has become one of the most successful industries. And it’s no wonder with more than 2 billion digital shoppers worldwide. But with exciting statistics comes extreme competition. And that’s where inbound marketing strategies for eCommerce...
by Melissa How | Sep 12, 2022 | Business, Marketing Strategy
Competition is getting tougher for most businesses. On top of that everything in the marketing world is changing so fast that it can be impossible to keep up. So, hiring a marketing consultant could be the best solution. Every business needs a well-crafted,...
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