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Does Your Business Need a Marketing Strategist?

Does Your Business Need a Marketing Strategist?

by Melissa How | Jun 21, 2022 | Business, Marketing Strategy

As the owner of a small business, you may not have the time to review your own marketing strategies. And time aside, you may just not have the resources internally. It is rare for any small business to have a marketing strategist on the team.  When small businesses...
What Kind of Marketing Consultant Do You Need?

What Kind of Marketing Consultant Do You Need?

by Melissa How | May 6, 2022 | Business, Marketing Strategy

Running a business can be a real challenge at any stage, but in 2022, this is especially true. Many business owners feel overwhelmed post pandemic. And that’s where a professional marketing consultant comes in. Different stages in the business lifecycle require...
How to Use CRM and Email Marketing: A Complete Guide

How to Use CRM and Email Marketing: A Complete Guide

by Melissa How | Apr 6, 2022 | Digital Marketing, Marketing Strategy

CRM and email marketing work perfectly together. It’s almost as if CRM (Customer Relationship Management) was created specifically to allow email marketing to shine. Let us explain this statement. A common problem companies had when developing email marketing...
8 Essential Skills of a Digital Marketing Consultant

8 Essential Skills of a Digital Marketing Consultant

by Melissa How | Jan 7, 2022 | Business, Digital Marketing, eCommerce, Marketing Strategy

There are many reasons why a business might choose to hire a digital marketing consultant. For most, it’s a fantastic decision. More than 90% of people visit search engines and social media before trusting a brand. And that’s just one of the reasons why...
Why Email Marketing is More Efficient than Social Media in 2022

Why Email Marketing is More Efficient than Social Media in 2022

by Melissa How | Dec 14, 2021 | Digital Marketing, Marketing Strategy

Why Email Marketing is More Efficient than Social Media in 2022 Did you know that email marketing is more efficient than social media marketing? Most businesses invest a large percentage of their marketing budget in social media advertising, which is not a bad tactic....
How to Write a Digital Marketing Plan in 6 Steps

How to Write a Digital Marketing Plan in 6 Steps

by Melissa How | Nov 11, 2021 | Digital Marketing, Marketing Strategy

One thing all marketers can agree on is that every business should invest in digital marketing. Whether you own a small business or a large company, planning your marketing strategy around digital is critical to your success nowadays. Digital Marketing is defined as:...
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