CRM and email marketing work perfectly together. If you want to generate more sales and improve the overall customer experience, this strategy is for you. It’s almost as if CRM (Customer Relationship Management) was created specifically to allow email marketing to shine. Let us explain. In the early stages of digital, there was a common…...

Every business will at some point require marketing advice. This is an inevitable step for any owner or entrepreneur. Unless you are a marketing leader yourself, there will be times that the expertise of a marketing mentor will be invaluable. Whether it’s a start-up or small business, having a marketing consultant who is also a…...

There is no denying that the pandemic has changed the world of marketing in a big way. Marketers and companies had to quickly adapt to the rapid changes in the market. More professionals began to work remotely, and companies began to focus on digital marketing.   Accordingly, marketers looked for innovative ways to improve the online user…...

How to choose the right social media mix for your business is something small business owners often ask. The most common misconception is that for a small business to thrive and grow, it needs to have a presence on ALL social media platforms, all the time.  As you can imagine, this way of thinking can…...

Nowadays, having the support of a marketing consultant is vital. Engaging this outside help is a brilliant choice, whether you have a startup or a bigger business. Although there are countless marketers out there, finding the best person for the job isn’t easy. For this reason, you need to know what your business needs are…...

No one could foresee that a virus could completely change our lives. It was entirely unpredictable. But when the pandemic hit, businesses had to shift their strategies fast and find new ways to distribute goods and services. It became survival of the fittest. Marketing, as we all knew it, had changed entirely. Australia has had…...

The impact of the recent pandemic on businesses has been significant. Regardless of whether your business is an eCommerce startup or a huge law firm, you have felt the effects of COVID-19. The emergence of Covid completely changed the face of business around the world. With economies and markets literally shut down overnight, the pandemic…...

Whether you own a small blog or an eCommerce business, you have probably heard about Google’s algorithm updates. The thing about Google is that it is by far the most popular search engine. In just one month, Google records more than 80 billion visits. And its algorithm updates impact every website owner. The Google algorithm is…...

Did you know that 93% of online experiences begin with a search engine? Or that 81% of consumers use search engines to find products and services on the Internet. That’s the facts, according to Forester’s comprehensive report on SEO. Search engines are the go-to source for finding information online with Google being the leading search engine.…...