Google has introduced a new update to its core. This update will roll out from June through til August, with the first release on June 2. Google’s core update brings noticeable changes to its search engine results pages (SERPs). For this reason, it will impact digital marketers around the globe. This article will examine what…...

Choosing the best eCommerce platform for your business can be a challenge. Both WooCommerce and Shopify have their fans, however Shopify has been gaining popularity. Still, being the most popular platform doesn’t make it the most suitable for all eCommerce businesses. In this article, we explain the advantages of WooCommerce over Shopify. After exploring the top benefits of…...

As the owner of a small business, you may not have the time to review your own marketing strategies. And time aside, you may just not have the resources internally. It is rare for any small business to have a marketing strategist on the team. When small businesses have limited resources, outsourcing to a professional…...

Is a Digital Agency a better choice than a Digital Marketing Consultant? Marketing is the pillar of every successful business, with digital marketing being the strongest branch when it comes to advertising. In today’s Digital Age, digital marketing is your best investment if you want your business to grow. This is no longer an option…...

eCommerce has become one of the most successful industries. And it's no wonder with more than 2 billion digital shoppers worldwide. But with exciting statistics comes extreme competition. And that's where inbound marketing strategies for eCommerce businesses come in. If you are the owner of an eCommerce business and…...

There are many reasons why a business might choose to hire a digital marketing consultant. For most, it’s a fantastic decision. More than 90% of people find brands via search engines and social media. And that’s just one of the reasons why investing in digital marketing is so important. But how do you know which consultant…...

Over the past two years, digital marketing evolved dramatically due to Covid. Digital transformation literally helped businesses survive and flourish. And for those that adapted, the good news is that they will continue to benefit after the pandemic. New approaches like User Experience (UX), will deliver long-term benefits. But getting back to business as usual…...

In 2022, digital marketing has evolved in so many ways. And the truth is that in 2023, things in the mar-tech world will be even more radical. New trends are emerging, and companies are being called upon to adapt or die. In other words, you need fresh digital marketing strategies for your business. This plan…...